Prepare the story
Translate the company into a clear, credible opportunity before a buyer defines it for you.
Marketing software
saas.group acquires Sniply in a multi-million dollar deal
Hello Exit advised Sniply co-founder Michael Cheng through the sale of the link engagement software company to saas.group.
Sniply
Acquisition
saas.group
the situation
What the outcome needed to protect.
Michael and his partners were shifting their attention to the faster-growing Lumen5 while still needing a buyer who understood Sniply's product, users, and operating potential.
the work
A process built around fit and momentum.
Hello Exit learned the operation in detail, translated it clearly for prospective buyers, and stayed hands-on through negotiation and closing.
the result
The transaction reached its finish line.
The founders accepted a multi-million dollar acquisition offer from saas.group and moved their focus to Lumen5. Sniply continued as an operating software product after the transaction.
500K users reported at acquisition
Multi-million publicly reported deal
2020 transaction announced
“I worked with Hello Exit for the sale of a business and everything went smoothly. They were hands-on, provided guidance, learned the business, and communicated it effectively to buyers.”
“Hello Exit is one of the best and most trustworthy SaaS advisors and brokers in the industry. If you run a SaaS business and Hello Exit contacts you, you should talk to them.”
transaction notes
Clear about what is public.
what stays consistent
Different deal. Same discipline.
Create real choice
Run a focused process that reaches the buyers most likely to value what makes the business different.
Stay through close
Keep diligence, negotiation, and transition moving when the details become the deal.