Prepare the story
Translate the company into a clear, credible opportunity before a buyer defines it for you.
Photography business software
Pixifi transitions to new majority ownership
After a decade of building Pixifi, founder Tim Hussey transitioned into a board and advisor role while new majority owner Kjael Skaalerud stepped in as CEO.
Pixifi
Majority ownership transition
New majority owner
the situation
What the outcome needed to protect.
The right outcome needed to protect the community, service culture, and product continuity Tim had built over ten years, not simply complete a change of ownership.
the work
A process built around fit and momentum.
Hello Exit guided the sale process around Tim's goals, helped navigate each step, and stayed closely involved through the transition to new leadership.
the result
The transaction reached its finish line.
Pixifi announced Kjael as majority owner and CEO while Tim moved into a board and advisor role. The company continued serving photographers with its team and product intact.
10 years of founder-led product building
Majority ownership transition
Advisor founder's continuing role
“Hello Exit was a game changer throughout the sale of my company. They understood my needs and goals, guided every step, and went above and beyond for the exit.”
transaction notes
Clear about what is public.
The parties did not publicly disclose the financial terms of the transaction.
Public sources Pixifi leadership announcement
what stays consistent
Different deal. Same discipline.
Create real choice
Run a focused process that reaches the buyers most likely to value what makes the business different.
Stay through close
Keep diligence, negotiation, and transition moving when the details become the deal.